LinkedIn Content Planner Template for Todoist

About this template

Hannah Zhang is a LinkedIn creator, and this is the content planner she recommends. The idea is simple: decide what a post is for before you write it.

Ideas go into one of three buckets. Reach, to introduce your work to people who don't know you yet. Trust, to show what you actually know. Proof, to back it up with stories and results. When you sit down on Monday you're not staring at a pile of ideas, you're choosing a few from each.

Pull those into In progress, then move them through review and out the door. Each post carries its own brief, the feedback it got and how it performed, so nothing gets lost between a rough idea and a published one.

Working with a team? Assign a draft to whoever's writing it, leave feedback in the comments, and move it to Ready for review when it's done.

Hannah Zhang

Founder & Marketer

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LinkedIn Content Planner by Hannah Zhang

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