[INSERT INTRO VIDEO]

When you decide your team is moving to Todoist, you take on a kind of invisible responsibility. You know it works. But you somehow need to help your team become invested, too.

The gap between "I'm going to roll this out" and "my team is actually using it" is where most champions get stuck. Not because you’ve made the wrong choice. Because every person on your team has to stop doing something the way they've done it for months (maybe even years) and start over. It’s a tall ask, but it’s very possible once you know how.

Most products will just land you in the interface and trust you’ll figure it out. But we want to equip you with everything you need to bring this to your team. And the biggest part of the onboarding puzzle is not your team learning the product; it’s navigating behavior change.

The foundation of behavior change is noticing the behavior to begin with.

By the end of this first lesson, you'll recognize the three most common sticking points of introducing your team to a new workflow – and know which one you're up against.

The three sticking points

Here's what that friction tends to look like in practice.

The team never starts

Invites go out and sit there. The workspace is ready, but no one logs in. The barrier is usually clarity: nobody knows what to do on day one, so they don't do anything.

The team starts but drifts

Everyone logs in, tasks get created, and then two weeks later, the team is back to managing work in chat or email. The habit didn't form because there was nothing anchoring it.

The team resists from the start

"I already have my system." "My assistant didn't want to learn another app." "The team just wasn't feeling it." This is the loudest sticking point and the most personal feeling for a champion. It's also the most common, and it has a specific cause: the team doesn't yet understand why the change is happening.

Take a moment: which of these sounds like where you are? If you haven't started yet, which are you most worried about?

You don't need a perfect answer. Knowing which sticking point you're navigating is enough to make the rest of this course useful.

To reassure you: all three are predictable. Which means all three are manageable. They're not signs that you've done something wrong, or that Todoist isn't right for your team. They're signs that change is happening – and change always moves through the same predictable patterns.

The difference between a champion who gets their team across the line and one who doesn't isn't authority or enthusiasm. It's having a plan.

Next: The five stages your team needs to move through

In the next lesson, you'll get the diagnostic: five stages every team member moves through on the way to adoption.